Lance Cummins

Lance Cummins is the Founder and President of Nectafy, a company he established in March 2013.1 Nectafy specializes in helping companies drive traffic, leads, and customers to their websites through engaging content that attracts their ideal audience and builds their brand.1

Professional Background

Lance has a unique approach to marketing, which he calls "Growth Content." This approach focuses on relationship-building and solving people's problems by connecting the right businesses with the right customers at the right time.1 Before founding Nectafy, Lance worked as a web developer and founded NearlyFreeLance.com, where he provided WordPress website development services from June 2011 to February 2013.1

Philosophy and Approach

Lance describes himself as an "anti-marketer" and a "Growth Content Advocate".1 His approach to marketing is based on two fundamental principles:

1. He can't stand traditional marketing.
2. He believes marketing should not be about the company, but about the customer.

Lance emphasizes the importance of considering the customer's perspective rather than focusing solely on selling products or services. He views content marketing as a way to build relationships and solve problems for potential customers.1

Company Leadership

As the President of Nectafy, Lance leads a team dedicated to inbound marketing strategies. The company employs approximately 10 people and is headquartered in Boston, Massachusetts.23

Personal Details

Lance is based in Pelzer, South Carolina, United States.1 His LinkedIn username is "nectafy," which aligns with his role as the founder of the company.