Lanaia Edwards

Lanaia Edwards is a highly skilled marketing executive with more than 15 years of experience in natural beauty and personal care across various organizations, ranging from Fortune 500 companies to startups.

Her expertise spans every facet of brand management, including strategy development and implementation, product innovation, financial planning, trade and field marketing, consumer insights, data analysis, trend forecasting, and leading interdisciplinary teams.

She holds an MBA from Texas A&M University-Commerce, an Advanced Diploma in Digital Marketing from New York University, a Bachelor's degree in Marketing and Management from the University of Illinois at Chicago, and completed an Executive Development Program in Business at The Wharton School.

Lanaia has held notable positions such as Vice President of Global Marketing at Alaffia, Senior Director of Marketing at Sundial Brands, Director of Marketing at LUMENE Oy, Director of Retail Engagement, and Director of Community Engagement at Sundial Brands.

Her extensive career also includes roles as an Adjunct Faculty Instructor at the University of Phoenix, President/Marketing Consultant at Encompass Market Solutions Inc., Marketing Manager, Associate Product Manager, and Assistant Product Manager at Namaste Laboratories.

With a rich educational background and a diverse spectrum of industry experience, Lanaia Edwards is a seasoned professional adept at driving successful marketing strategies and business growth in the beauty and personal care sector.