West Chester University of Pennsylvania

Account Management, Sales, Trade Marketing, Merchandising and Planning

Oversee day to day relationships with QVC and other clients and manage QVC vendor representative
Liaise with PTR’s cross functional teams 
Maintain and have a full understanding of competitive brands across all beauty
Build & maintain analytics to dissect productivity
Work on product development and product configurations
Lead the marketing for all direct response opportunities 
Strategize, develop and substantiate legal claims 
Develop off-air channels to increase sales and penetration

Peter Thomas Roth Clinical Skin Care

Vice President QVC Sales and Trade Marketing

Managed Planners, Associate and Assistant Planners in the Tabletop category for Macy’s.com. 
Increased sales 12% in challenging Bridal category.
Produced divisional ROF (Rolling Operating Forecast) report.
Performed reviews and developed recommendations based on sales, margin, price, and turn. 
Managed basic procurement.
Responsible for assortment planning, markdown, placement, productivity, inventory, receiving and fulfillment processes.

Macy's.com

Merchandise Planning Manager

Managed Electronics, Fitness, Food, Cookbooks, Kitchen, Problem Solvers and New Product Development categories for on-air and QVC.com. 
Determined date, time, and duration of on-air product exposure for $900 million in business. 
Increased Electronics category sales 15% without additional airtime or web space.
Reported directly to VP of Planning.
Worked with merchandising group on open to buy.
Determined orders for existing items, secured airtime, and developed new show concepts.
Consistently increased event sales.  Achieved $21 million (+30%) for 2009 Cook event and (+7%) 2008 New Year’s event.
Created cross and counter promotions on homepage, meta, containers and mastheads. 
Developed and taught a class to managers, directors, and VP’s about delegating decision making.  
Chosen for “Fast Track” QVC’s Management in training program.
Initiated peer panel interview process and actively participated in recruitment of new planners. 
Recommended a peer mentor program that was adopted by corporate to improve turnover rates.
Member of Key Awards team.  Recognized team members who exceed expectations.

Merchandise Planner

Analyzed, evaluated and supplied vendors with forecasts for 2000+ raw materials.
Managed purchases of over $8 million in packaging products annually.
Independently advised senior management of opportunities and risks using industry trends.
Negotiated to secure supply agreements with lowest costs consistent with quality and reliability.
Coordinated with vendor, warehouse, R&D and plant personnel to ensure appropriate procurement, trials of new materials, scheduling, and movement of materials and services.
Executed RFQ’s (Requests for Quotes) on a daily bases.
Initiated efficiencies in warehouse using consistent metrics for measurement.

Natalie Fekete Virtue