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Lana Bdeir
Director of Creative Strategy @ SRMG Labs | MBA, Design Management
Lana Bdeir is the Director of Creative Strategy at SRMG (Saudi Research and Marketing Group).12 Her expertise lies in a blend of strategy, creativity, digital innovation, marketing, business and brand strategy.1
Professional Background
Prior to her current role at SRMG, Lana held the position of Head of Marketing and Branding at Vivium.2 She has experience in various aspects of creative and strategic work, including:
- Brand strategy
- Communication
- Concept development
- Storytelling
Education
Lana holds an MBA in Design Management from Pratt Institute.4
Skills and Focus Areas
Her core competencies include:
- Marketing strategy
- Business strategy
- Brand strategy
- Vision development
- Creative direction
Lana's work involves a combination of analytical and creative thinking, applying her skills to develop innovative strategies for SRMG.
Current Role
At SRMG, Lana is part of SRMG Labs, which appears to be a division focused on innovation and creative strategies within the larger organization.3 Her role likely involves shaping the creative direction of various projects and initiatives for the company.
Lana Bdeir is based in Dubai, United Arab Emirates4, and her LinkedIn username is indeed lanabdeir3, as mentioned in the query.