UC Irvine

Entrepreneur. Product and Business Strategist.

Los Angeles Metropolitan Area

Joybird

Advisor

Vice President of Marketing and Business Development

Vice President of Marketing and Analytics

Director of Marketing

Head of Acquisition Marketing

Lunada Biomedical

Vice President of Marketing

Lead development and execution of digital strategies for Fortune 50 companies and global brands such as Lifetime Brands, AVG Technologies, Anthem Inc, Epson America, The Merrick Group, Herbal Magic, LA Weight Loss, Lexington Law, <a href="http://CreditRepair.com">CreditRepair.com</a>, Balsam Brands, Love Culture, Lunada Biomedical, Bella Pictures (part of American Wedding Group), and Prospect Mortgage.

-  Work collaboratively across all agency teams (paid search, organic search, display media, social media, content strategy, email, and technology) to facilitate analytical capabilities for business performance improvements.
-  Drive return on operational intellectual investment as well as agency R&D investments.
-  Be the key evangelists for data-driven marketing utilizing data science approach.
-  Provide strategic recommendations via analytical solutions including competitive analysis, attribution modeling, statistical modeling, and data integration that aligns with client's business objectives.
-  Thought leadership through innovative change and enhance how team member think and problem solve.
            

    
    

    
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Revana Digital Performance Marketing

Director, eMarketing Intelligence

Focus on data-driven performance marketing via data science best-practices. Lead development and execution of online marketing team responsible for $2+ million monthly paid media budget.

-  Deliver performance based marketing with an emphasis on online customer acquisition.
-  Effectively communicate and collaborate with clients to deliver the desire success KPIs (e.g. leads, sales, ROI, target CPA).
-  Identify client business goals and provide detailed insights for increasing traffic, sales, or ROI across all channels.
-  Lead cross-department trainings to capitalize on intelligence gained from analytics.
-  Provide strategic recommendations via analytical solutions including competitive analysis, attribution modeling, statistical modeling, and data integration that aligns with client's business objectives.
-  Create and develop quarterly and annual business strategy and review for clients.
-  Facilitate the development of integrated marketing efforts across paid, organic, social, display, email, and content strategies.


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Sr. eMarketing Manager, Team Lead

eMarketing Analyst

<a href="http://Designdamage.com">Designdamage.com</a> offers Internet marketing services that includes integrated web strategies from SEM (search engine marketing), SEO (search engine optimization), social media and content marketing.

Designdamage.com

Web Marketing Strategist

Direct marketing, content strategy, marketing communications, company website, and sales support. Spearhead rebranding initiatives to generate new leads and aggregate marketing reports. Report to CEO and Vice President.

-  Developed and executed integrated marketing strategies including direct mail campaigns, search engine optimization and content marketing that increased web traffic by 200%.
-  Created partner program that recruits partners to resell company’s product and services. (from 0-80 partners)
            

    
    

    
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Pointivity

Director of Marketing & Communications

Led all aspects of brand strategies, marketing activities, public relations, and investor communications for two public companies and a non-profit entity.

-  Launched and managed $1 million dollar healthcare web portal JK1 in collaboration with Chinese government and international non-governmental organizations (NGO).
-  Developed partnerships (at minimum to no cost to the company) with National Cancer Institute, Stanford School of Medicine, Texas A&M University, University of Hong Kong, MD Anderson Cancer Center, Harvard and Vanderbilt Medical Center.
-  Managed international cross-functional team to implement brand marketing activities including press releases, corporate communications, investor relations and promotions that resulted in multi-million dollar investment into the company.
            

    
    

    
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Bridgetech Holdings Intl Inc.

Director of Global Marketing

President (2004 – 2005)
Led company’s portfolio of brands to profitability including short and long-term blueprints for market share and revenue growth. Promoted within 4 years to President of the company.

-  Increased annual revenue from $1 million to $5 million
-  Increase private label revenue by 20% via contracts with US Air Force, Harley Davidson, Skin Motocross, and various medical products.
-  Increase operation margins by 15% via directed product sourcing with 10+ factories, 50+ suppliers, 4 international distributors, sales force of 120 representatives, and 70+ dealers worldwide.

Brand & Marketing VP (2003 – 2004)
-  Increase total annual revenue by 100% while managing $1 million dollar annual marketing budget.
-  Increase international revenue by 30% via new market development into Belgium, United Kingdom and New Zealand.
-  Forged strategic media relations with Primedia Corporation, Source Interlink Media, AMA (American Motorcyclist Association), UK’s Future Publishing Limited and IPC Media.

Creative Director (2001 – 2003)
-  Drive branding guideline across the organization and with external agencies.
-  Managed rebranding initiatives across all brands including logos, taglines, websites, product merchandising, packaging, retail display, and tradeshow presence.
            

    
    

    
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Eric Tsai