Imran Younis is an accomplished international public speaker, strategic advisor, and co-founder of start-ups, with over 20 years of experience in providing strategic counsel to senior executives in the private and public sectors. He has orchestrated digital transformation programs and award-winning experiences for Fortune 500 companies and world-class brands. His expertise lies in building business and digital strategies to support a company's vision and mission. He has directed cross-functional teams, embedded lean, agile and service design principles, and managed budgets and spend control across various digital portfolios to deliver business outcomes. His meticulous approach to creating seamless customer experiences and user journeys has led to increased customer satisfaction, acquisition, and retention, as well as better ROI and competitive disruption. Imran's experience spans various industries, including public sector, travel, tourism, and hospitality, banking and financial services, retail and commerce, transport, health care, real estate, and education. He studied at the University of Salford and Henley Business School, and currently serves as Head of Service Design/DFE at AND Digital, having formerly been a Service Designer and Digital Transformation Consultant at Imran Younis.