Kristyn Lawson

Kristyn Lawson is a highly regarded sales executive with a proven track record in the fresh foods, beverage, and produce industry, specializing in branded and private label programs across various retail channels.

She is known for brand building and successful category disruption in North America, excelling in strategic sales planning, product development, brand story creation, pricing analysis, and go-to-market strategy implementation.

Kristyn has been instrumental in driving revenue growth and profit goals attainment through her collaborative efforts and effective execution.

She leverages her large network of industry professionals in the U.S. and Canada to deliver successful outcomes for her partners and clients.

As a strategic thinker, Kristyn's expertise lies in developing creative marketing programs on various consumer and retailer platforms backed by data analytics.

In her leadership roles, she demonstrates a vision-driven approach, strong principles, and unwavering enthusiasm while focusing on team objectives.

Kristyn has a successful history of strategic planning and substantial sales growth for both emerging and established brands, showcasing her ability to lead and motivate teams to achieve outstanding results.

She has held key positions such as Executive VP of Sales & Marketing and Partner at Preferred Sales + Marketing, along with significant roles at reputable organizations in the industry.