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Kristie Alarcon
Senior Vice President Global Partnership Marketing, Sony Pictures Entertainment
Kristie Alarcon is a top-performing marketing executive with over 18 years of experience in entertainment marketing, creative strategy, theatrical promotions, media sponsorships, branded integration, consumer products, and digital activations.
She is known for successfully developing and implementing creative marketing campaigns, on-air promotions, and profitable promotional partnerships across various media, digital, and consumer channels.
With a strong passion for entertainment marketing, Kristie has a drive to constantly innovate and push the boundaries of what's possible in the industry.
Her strengths include creative marketing and advertising campaigns, media sponsorships and brand partnerships, project management and leadership, innovative digital and social media marketing, relationship and team building, expert promotional activations, communication skills, strategic alliances, branded integration, multi-platform planning, and collaboration with colleagues, talent, and filmmakers.
Previously, Kristie Alarcon held the position of Senior Vice President Global Partnership Marketing at Sony Pictures Entertainment, served as a Business Development Executive at Warner Bros. Entertainment, and and worked in Theatrical Promotions at Warner Bros. Entertainment.
