Krista Vriend

Krista M Vriend is the Vice President of Marketing and Communications at Embark Student Corp., a Canadian education savings and planning company.12 She is a seasoned senior marketing leader with over 20 years of experience in the field.

Professional Background

Krista is known for her strategic acumen and entrepreneurial drive in building consumer-connected brands. She is described as a purposeful and decisive leader with a passion for developing marketing strategies that resonate with consumers.3

Role at Embark Student Corp.

At Embark, Krista is part of the company's leadership team, responsible for developing and implementing strategies to empower families and simplify the post-secondary education journey.1 Her role involves overseeing the marketing and communications efforts of the company, which aims to help Canadians make the most of their education savings and planning.2

Experience and Expertise

Krista has extensive experience in various aspects of marketing and communications, including:

• PR (Public Relations)
• Social media management
• Content generation5

Her career path includes previous positions such as:

• Marketing Manager at Synergy Asset Management4
• Senior Director of Marketing at Capreit6

Education

Krista holds a B.Comm. degree, which likely stands for Bachelor of Commerce.1

Professional Presence

Krista maintains an active professional presence on LinkedIn, where she occasionally posts about job openings and company initiatives.5 Her LinkedIn profile can be found under the username krista-vriend-11686417.3

At Embark Student Corp., Krista is part of a team dedicated to making post-secondary education more accessible and affordable for Canadians, contributing to the company's mission of helping children realize their dreams and succeed.1