Gary Verster

Gary Verster is an experienced marketing professional currently serving as the Director of Marketing Operations for Trend Micro Europe.2 Based in the Greater Reading Area, he is known for his innovative approach and passion for marketing operations.2

Professional Background

Gary has a strong background in marketing operations and leadership. He is described as an analytical and award-winning professional with extensive experience.1 His expertise extends to managing complex marketing technology stacks, facilitating integrations, and synchronizing data across various platforms.4

Current Role and Responsibilities

As the Director of Marketing Operations at Trend Micro Europe, Gary likely oversees the strategic planning and execution of marketing initiatives. His role involves:

• Managing marketing technology and operations
• Developing and implementing marketing strategies
• Analyzing marketing data and performance metrics
• Leading and coordinating marketing teams

Areas of Expertise

Gary demonstrates expertise in several key areas:

• Marketing Operations: He has a deep understanding of the complexities involved in marketing operations, including managing Martech stacks and data synchronization.4
• Strategic Planning: Gary is involved in addressing challenges faced by marketing leaders, such as understanding the source of marketing-influenced revenue.3
• Cybersecurity Marketing: Given his role at Trend Micro, a cybersecurity company, Gary likely has specialized knowledge in marketing cybersecurity solutions.5

Thought Leadership

Gary is active on LinkedIn, sharing insights and thoughts on various aspects of marketing and cybersecurity:

• He discusses challenges in marketing leadership, such as attributing revenue sources.3
• He shares perspectives on cybersecurity practices, including multi-factor authentication.5
• Gary has attended industry events like RSA Conference 2023, indicating his involvement in staying current with industry trends.6

Gary Verster's LinkedIn profile showcases a professional who is deeply engaged in the field of marketing operations, with a particular focus on the cybersecurity industry. His experience and insights make him a notable figure in his area of expertise.