University of Utah - David Eccles School of Business

Senior Marketing Manager  -  Revenue-Generating Brand Development, ROI/KPI Maximization, B2B/B2C Marketing

I develop and optimize comprehensive marketing plans tailored to customer needs, behaviors, current trends, and market conditions, ensuring each brand thrives within its unique sector. As a key driver of corporate vision, I lead the marketing strategy by being the voice of the consumer, uncovering untapped market opportunities, and conducting in-depth consumer research to inform product positioning and messaging.

I define unique value propositions and brand messaging pillars, crafting compelling go-to-market strategies that propel multiple products and brands to achieve rapid growth objectives. My role also involves creating and refining product messaging, collateral, and marketing campaigns that resonate with target audiences and drive brand differentiation.

In addition, I’m committed to developing the skills of junior team members, fostering high-performing teams, and inspiring external agencies to exceed targets. By aligning product marketing activities with overarching business goals, I ensure sustained success and growth across diverse markets.

Consumer Safety Technology

Director of Product Marketing

Selected to craft and deliver a best-in-class customer experience by leveraging my expertise in tactical decision-making, communications, and long-term strategic planning. I played a pivotal role in leading the customer communications strategy and executing high-impact marketing initiatives across key areas such as demand generation, content creation, community engagement, nurture programs, and brand awareness.

In addition to customer strategy, I drove the product marketing effort by developing the go-to-market strategy, defining product positioning, and creating compelling messaging that resonated with target audiences. I collaborated closely with academic teams to align marketing strategies, tactics, and launch plans with their efforts to ensure successful market adoption.

I also guided and facilitated the management of the organization’s strategic plans, goals, and budget, ensuring alignment with overarching business objectives and driving measurable success.

Western Governors University

Senior Marketing Manager

As head of the marketing department, I drove both top and bottom-line growth by leading all marketing operations and enhancing the organization’s brand image. I spearheaded the development and execution of comprehensive marketing strategies, ensuring alignment with business objectives and maximizing brand impact across multiple channels.

I led the marketing team in amplifying our brand story, building mindshare with target audiences through strategic initiatives in social media marketing, content marketing, and public relations. My role included overseeing the creation and distribution of marketing collateral, direct mail campaigns, and email marketing, while also driving demand generation and lead nurturing efforts.

A key part of my strategy involved crafting targeted messaging to customers that highlighted the value of our additional products and services. This approach not only deepened customer engagement but also accelerated growth by increasing the adoption of complementary offerings. 

Additionally, I managed budget allocation, conducted market research to inform strategy, and collaborated with cross-functional teams to ensure cohesive messaging and brand consistency across all touchpoints. My leadership accelerated significant growth in brand awareness and revenue.

Credit Union West

Marketing Manager

As both Head of Marketing and Creative Director, I played a pivotal role in elevating the agency to a position of recognized authority within the industry. I harnessed deep insights into user behaviors and translated competitive market analysis into impactful marketing strategies that drove growth for both our clients and the agency itself.

In my capacity as Head of Marketing, I led all marketing operations, including the development and execution of comprehensive strategies that aligned with our clients' business objectives. I managed multi-channel campaigns, oversaw demand generation, and ensured cohesive brand messaging across all touchpoints. My strategic oversight extended to budget management, market research, and the creation of go-to-market plans that consistently delivered measurable results.

As Creative Director, I spearheaded the design and usability functions, guiding the creative vision for client projects from concept to execution. I collaborated with design teams to develop visually compelling and user-centric marketing collateral, websites, and digital experiences that resonated with target audiences. My role also involved mentoring creative teams, fostering innovation, and ensuring that all creative outputs were aligned with the client’s brand and marketing goals.

By combining strategic marketing leadership with creative direction, I not only enhanced the agency’s brand image but also drove significant business growth. My efforts resulted in the agency being recognized as a strategic innovator, known for delivering pioneering and effective solutions.

Vanity Point

Creative Director

I managed the overall marketing strategy and led aggressive initiatives aimed at driving product sales and increasing market share in highly competitive markets. My role involved creating and developing comprehensive marketing campaigns that spanned print and digital advertising, social media marketing, email marketing, SEO, trade shows, press releases, and the production of marketing collateral.

I played a key role in establishing and maintaining strong relationships with vendors and subcontractors, ensuring seamless collaboration and high-quality deliverables. In addition, I managed all channel marketing activities, which directly drove significant sales growth and brand visibility.

By developing and executing forward-thinking marketing strategies, I drove sales across a diverse range of products, positioning them ahead of the competition and achieving measurable results.

Mutoh America Inc.

As Creative Director, I led and directed a multifaceted agency team in crafting and executing innovative marketing strategies and creative campaigns for a diverse range of clients. My role encompassed overseeing the entire creative process, from concept development to final execution, across a wide variety of mediums, including print advertising, direct mail, mobile applications, websites, branding, and marketing collateral.

I guided the design and development of visually compelling and strategically sound creatives for video production, social media marketing, content marketing, and digital marketing. My expertise extended to optimizing campaigns through search engine optimization (SEO) and search engine marketing (SEM), ensuring that our clients achieved maximum visibility and engagement in competitive markets.

In addition to leading creative projects, I played a key role in shaping brand identities and messaging, aligning them with each client’s business goals. I also collaborated closely with cross-functional teams, including PR, to ensure cohesive storytelling and brand consistency across all channels. My leadership was instrumental in delivering high-impact creative solutions that resonated with target audiences and drove measurable results.

Lamb Creative

As a marketing consultant specializing in the hospitality and restaurant industry, I crafted and executed comprehensive marketing strategies for a variety of clients, including national chains, restaurants, resorts, and hotels. My role involved designing and developing creative campaigns across multiple mediums, such as print advertising, direct mail, websites, branding, marketing collateral, menus, uniforms, video production, social media marketing, and digital marketing.

I also focused on optimizing online presence through search engine optimization (SEO) and search engine marketing (SEM), ensuring maximum visibility for clients in a competitive market. Additionally, I developed and implemented in-restaurant promotions and managed public relations (PR) efforts to enhance brand reputation.

My expertise in this segment enabled me to effectively manage and administer marketing programs for several restaurant brands simultaneously, delivering cohesive and impactful campaigns that drove customer engagement and brand loyalty.

Kimber Johnson