Kevin Hickey

CRM, Digital, eCommerce & Loyalty Marketing

Kevin Hickey, who held the position of Senior Manager, Marketing Automation & Personalization at Carters Inc., has a robust background in marketing and customer experience. Here are some key points about his career and education:

Experience at Carters Inc.

Senior Manager, Marketing Automation & Personalization: May 2019 - September 2021
- Led the development of 1:1 behavioral triggers, contact strategy, and test & learn agenda across email and mobile channels for Carter's, OshKosh B'gosh, and Skip Hop brands, as well as for the Rewarding Moments loyalty and Credit Card programs domestically and internationally.1

Other Notable Roles

General Manager, Relationship Marketing at Delta Air Lines: October 2021 - Present
- Leads B2C and B2B customer-journey, multi-channel acquisition, and engagement marketing communications for the SkyMiles Program, Partnerships, and Sales.1
Director, Interactive Marketing, CRM and Loyalty at Tropical Smoothie Cafe: August 2018 - 2019
- Led B2C digital marketing to grow the customer database, increase guest frequency, and drive incremental sales. Implemented a new CRM platform, redesigned the loyalty program, and managed lifecycle campaigns across various channels.1
Director, Global Direct Marketing and Manager, Direct Marketing at InterContinental Hotels Group (IHG): August 2013 - June 2018 and January 2008 - August 2013
- Managed B2C lifecycle campaigns, contact strategy, and CRM channels worldwide to achieve database targets, enhance guest experience, and improve ROI.1
Manager, Loyalty Programs and Manager, Marketing Communications at InterContinental Hotels Group (IHG) and Delta Air Lines: Various roles from 2005 to 2008 and 2002 to 2005
- Managed loyalty programs, account activity statements, and marketing communications for various brands.1

Education

MBA, International Marketing and Finance from DePaul University - Charles H. Kellstadt Graduate School of Business
Bachelor's degree, Psychology from the University of Michigan
College Prep from Brother Rice High School.1

Kevin Hickey's profile highlights his extensive experience in customer experience, marketing automation, and loyalty program management across several prominent brands.