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    Rachel Waldstein

    CRM & Marketing Technology

    Rachel Waldstein is a dynamic and motivated professional with a solid track record in delivering immediate business needs while strategizing for the future. She holds a Bachelor of Arts degree in Organizational Communication and English from Fairfield University.

    With an impressive professional journey, Rachel previously held key roles at Wolverine Worldwide, including Senior Director of Customer Lifetime Value, Director of Audience Strategy & Marketing Technology, Director of CRM & Retention, and Senior Manager of CRM Strategy. Prior to this, she also served as the Omni Channel Loyalty & CRM Manager at Stride Rite, where she led loyalty and CRM segmentation initiatives. In earlier roles, Rachel managed loyalty marketing programs such as Stride Rite Rewards at Stride Rite and contributed as a CRM Analyst at the same organization.

    Rachel Waldstein's experience extends to positions such as Marketing Specialist at EXTRAPRISE GROUP, INC and Marketing Coordinator at BiddingForGood, Inc. Her background showcases a deep understanding of customer relationship management, loyalty programs, audience strategy, and marketing technology.

    Through her tenure in various organizations, Rachel Waldstein has honed her expertise in driving customer lifetime value, developing audience segmentation strategies, and implementing effective CRM initiatives. Her educational background combined with extensive practical experience positions her as a knowledgeable professional in the field of organizational communication and marketing.

    Rachel Waldstein's career trajectory reflects a consistent focus on enhancing customer experiences, optimizing retention strategies, and implementing innovative marketing approaches. Her past roles underscore her proficiency in leveraging data-driven insights to inform marketing decisions and foster long-term customer engagement.