Kenneth Keen

Kenneth Keen is a Managing Director and Senior Partner at The Boston Consulting Group (BCG), based in the Washington, DC office.1 He has been with BCG since 2000 and has extensive experience working with healthcare and consumer companies, particularly in areas related to marketing, sales, and organization.1

Key Responsibilities and Expertise

Kenneth Keen's work at BCG focuses on:

• Helping pharmaceutical and consumer health companies enhance their go-to-market and commercialization capabilities1
• Brand and portfolio strategy
• Launch planning
• Life cycle management
• Sales force organization and effectiveness

He also has experience in pharmaceutical medical affairs and consumer health research and development.1

Background and Experience

Before joining BCG, Kenneth Keen spent eight years working in marketing and public relations in the pharmaceutical and biotechnology industries.1 This prior experience likely contributes to his expertise in the healthcare sector.

Notable Contributions

Kenneth Keen has been involved in several significant projects and initiatives at BCG:

• Supporting more than six large-scale post-merger integrations1
• Developing strategies to improve sales team efficiency, including the advice to "double down on your loyalists"1
• Contributing to BCG's insights on the evolving role of medical affairs in the pharmaceutical industry1

Kenneth Keen's work reflects BCG's focus on helping biopharmaceutical companies adapt to the changing healthcare landscape, where there is an increasing demand for positive health outcomes rather than just drugs and devices.1