Maciej Wicha

Maciej Wicha is the Vice President of Monetization at eyeo, a company known for its ad-blocking technology and digital media solutions. He has over 20 years of experience in the online and digital media industry, with a strong focus on monetization strategies and execution. Prior to his role at eyeo, he spent 7 years in strategic consulting, which has contributed to his expertise in the field.

Wicha is also involved in the IAB Poland as a member of the Supervisory Board, indicating his active participation in the digital advertising community. He is fluent in Polish and English, and has intermediate proficiency in Russian. His professional activities include writing articles on topics related to online advertising and monetization, reflecting his insights into the evolving landscape of digital marketing, particularly in the context of changes like the demise of third-party cookies.12