Ken Kraft

EVP, Chief Marketing and Sales Officer at Cox Automotive Inc.

Ken Kraft is a seasoned executive with over 35 years of experience in leadership roles across sales, marketing, and communications.4 He currently serves as the Executive Vice President and Chief Marketing and Sales Officer at Cox Automotive Inc., a global automotive services and technology provider.2 3

Career Highlights

Kraft joined Cox Automotive in February 2021 as Executive Vice President and Chief Marketing Officer.1 In August 2024, his role was expanded to include leadership of the company's sales organization, combining the marketing and sales teams under his direction.2 3

Prior to joining Cox Automotive, Kraft spent nine years at Cox Business, the commercial services division of Cox Communications. There, he served as Senior Vice President of Marketing and Sales Operations, playing a pivotal role in the division's significant growth.1 4

Responsibilities

In his current role, Kraft leads both marketing and sales efforts across Cox Automotive's portfolio of more than 25 brands, including well-known names such as:

Autotrader
Kelley Blue Book
Manheim
vAuto
Dealertrack
NextGear Capital

He oversees a team of over 3,000 employees, focusing on delivering innovative solutions to better serve clients and drive profitable growth for Cox Automotive.4

Background and Expertise

Before his tenure with Cox companies, Kraft had an extensive career in the telecommunications industry. He held various leadership positions in marketing, communications, product management, and sales at major companies including:

AT&T
BellSouth
Sprint

This diverse experience has contributed to his reputation as a strategic, growth-minded marketer and leader.1 4

Education and Community Involvement

Kraft earned a bachelor's degree in journalism from the University of South Carolina. He remains actively involved with his alma mater, serving on the Dean's Leadership Council for the University's College of Information & Communications.1 4

A long-time Atlanta resident, Kraft is committed to community service and environmental stewardship. He currently serves on the board of the Chattahoochee Riverkeeper and has previously been involved with several other nonprofit organizations.3 4

Ken Kraft's leadership and extensive experience in marketing and sales make him a key figure in Cox Automotive's efforts to drive growth and enhance customer experiences in the automotive industry.