Ken Groom

Ken Groom is an experienced User Experience Consultant with a focus on user research and information architecture.1 He has a demonstrated history of working in the market research industry and is associated with Web Usability, a strategic user experience research consultancy established in 2002.12

As a professional in the field of user experience, Ken Groom emphasizes the importance of creating work environments where employees feel their views are respected and can confidently take risks.3 This approach aligns with the concept of psychological safety in the workplace.

In his role at Web Usability, Ken Groom likely contributes to the company's mission of delivering comprehensive user experience research that goes beyond simple reports.2 The company's approach ensures that research findings are effectively integrated into their clients' business strategies.

Ken Groom appears to be actively involved in discussions and thought leadership in the UX field. He has been mentioned in connection with events discussing website usability and the steps organizations can take to improve their online presence.4 This suggests that he plays a role in educating and advising others on best practices in user experience design and research.