Giulia Barra

Giulia Barra is a User Experience Senior at the BBC, based in London, with over 10 years of experience in the field. Her professional background includes roles in fashion e-commerce, SaaS, and consultancy. Giulia specializes in data-driven design and lean UX methodologies, focusing on translating user needs into interactive designs aligned with business strategies.13

Professional Experience

• Current Role: User Experience Senior at BBC since April 2022, where she leads projects aimed at enhancing user experience across various platforms.

• Previous Roles:

  • User Experience Lead at WPNC (November 2020 - September 2021): Focused on UX design and strategy.
  • UX Instructor and Mentor at UX Academy (April 2020 - December 2020): Developed educational materials and taught UX design courses.
  • Senior UX Specialist at YOOX NET-A-PORTER GROUP (December 2015 - May 2018): Improved user experiences for online flagship stores using analytical tools and A/B testing.12

Skills and Contributions

Giulia is adept in user research, interaction design, and conversion rate optimization. She values mentorship and teamwork, leveraging her teaching experience to guide teams through the design process.1