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Kelly Horton
Founder and Marketing Technology Leader
Kelly Jo Horton is a Senior Client Partner at Etumos, where she has been instrumental in managing enterprise accounts and providing strategic advisory on marketing technology and best practices. With a rich background in marketing operations and technology, she combines technical expertise with business strategy, focusing on digital transformation and collaborative team development.
Professional Background
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Current Role: Senior Client Partner at Etumos (December 2020 - November 2023)
- Responsibilities include managing enterprise accounts, providing strategic advisory services, and consulting on marketing technology projects.
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Previous Experience:
- Principal Engineer, Marketing Operations & Technology at ROOM
- Senior Engineer, Marketing Technologies at Mirantis (formerly Docker)
- Director of Technology and Marketing Operations at Docker, Inc.
- Chief MarTech Officer at Intersekt Solutions
Achievements and Expertise
Horton is recognized for her ability to architect and implement digital ecosystems that integrate various platforms, enhancing marketing effectiveness. She has worked with notable companies such as Lionsgate, Fox, and Universal Music Group on significant marketing campaigns.
She has received accolades including:
- 2019/2020 MarketFearless 50 recognition.
- A Primetime Engineering Emmy for outstanding achievement in engineering development.
Additional Contributions
Beyond her role at Etumos, Horton is the founder of MOPsTalks and actively participates in the Academy of Television Arts & Sciences as a voting member. She has also served as a judge for various Emmy Awards and the College Television Awards.
Her LinkedIn profile provides further insights into her extensive experience and contributions in the fields of marketing operations and technology.12
