Western Governors University

Boston University

Salesforce Certified Pardot Consultant  -  Eloqua Engineer  -  Marketing Automation  -  Marketing Campaign Strategy

UCI Health

Critical Care Nurse

Clinical rotations:
- Role Transition (180 hours)
- Critical Care (72 hours)
- Pediatrics (36 hours)
- Complex Med-surg (96 hours)
- Med-surg (60 hours)

Cedars-Sinai

Nursing Student

Antares Audio Technologies (Auto-Tune)

Marketing Operations Manager

• Manage Marketing Automation & CRM Platforms - Pardot & Salesforce
• Manage web properties via Craft & Wordpress CMS
• Monitor & optimize lead gen strategies through lead scoring, A/B testing and reporting
• Collaborate across teams with stakeholders to develop marketing assets in line with goals 
• Train non-technical audiences on proper use of Engage marketing tool

Goldman Sachs Personal Financial Management

Digital Platform Manager

• Architect and build complex solutions leveraging Pardot, Eloqua, Marketing Cloud and Salesforce
• Implement new instances of CRM and Marketing Automation Platforms 
• Onboard clients with training of best practices in Demand Generation
• Design and Execute successful nurture programs

Desouza and Associates Inc.

Client Partner

• Collaborate with multiple teams, across 3 companies, to develop automated nurture campaign including multiple program & campaign canvases, blind form submissions, CDOs and custom reporting
• Implement automated event registration process with SFDC integration utilizing autosynchs, CDOs and program builder
• Architect and build complex solutions leveraging Eloqua Marketing Automation and CRM systems
• Technical design, configuration, implementation, and customization of Eloqua’s automated marketing tool and associated technologies
• Support and consult on new automated marketing efforts 
• Develop/implement best practices in automated demand generation

MarketOne International

Solutions Engineer

-Developed health & wellness software from the ground up, utilized as a portal to track a variety of health markers
-Clearly communicated with clients in a wide range of industries
-Maintained & optimized current so ware while developing new features
-Coded HTML emails with actionable content to create highest possible user engagement
Clients include: Taco Bell, Heidrick & Struggles, Sun Edison, Senn Delaney, Optivest, Mesa Water, Lantronix

The Fit Life

Chief Technology Officer/Co-Founder

-Spearheaded progressive profiling process to support EDQ/EMS automated nurturing campaign execution
-Developed  first responsive email / landing page combination for Digital Marketer campaign. In collaboration with various BUs, standardized responsive email marketing design approach 
-Optimized Eloqua based processes for various business groups in B2B marketing
-Trained marketers in workflow automation, segmentation and other marketing automated processes

Experian

Global Demand Operations Lead Technology Architect

-Maintained & developed websites using Wordpress CMS
-Designed & developed online banner ads using Flash
-Built emails for advertising campaigns using HTML, CSS

Los Angeles Times

Front End Web Developer

- Continued to develop brand identity
- Designed & Developed promos for the homepage slideshow
- Updated apparel & gear micro-sites with next season’s products 
- Populated the Heritage Timeline which chronicles the company’s history

Foxhead Inc.

Web Production Artist

-Designed & Developed business websites for clients and in-house operations 
-Produced wire frame mock-ups for client to preview the look and feel 
-Implemented Wordpress CMS to allow for easy updates

Intersect Consulting Inc.

Lead Web Developer

-Created web based training modules for the sales team at Honda & Acura
-Utilized appealing graphics & presentation techniques to engage users 
-Wrote and debugged Actionscript for efficient operation and high performance 
-Designed business websites for multiple clients using the full range of Adobe products

Mike Watson