Kelly Gibson

Kelly Gibson Wolff is a marketing professional with extensive experience in the organic food industry, particularly at Organic Valley/CROPP Cooperative. Her career at Organic Valley spanned several years, during which she held significant roles in marketing and relationship management.

Career at Organic Valley

Kelly served as the Senior Director of Relationship Marketing at Organic Valley/CROPP Cooperative from June 2018 to December 2021, a position she held for approximately 3 years and 7 months.2 In this role, she was responsible for developing and implementing strategies to build and maintain strong relationships with customers and stakeholders.

Expertise and Responsibilities

As a senior marketing professional at Organic Valley, Kelly was involved in various aspects of the company's marketing efforts:

1. Brand representation: She spoke on behalf of the company, explaining why consumers choose Organic Valley products due to their high quality and trustworthy farming practices.1

2. Consumer insights: Kelly had a deep understanding of consumer preferences and motivations for choosing organic products.1

3. Marketing integration: Her role as Marketing Business Integration Lead involved coordinating various marketing initiatives across the organization.1

Professional Background

Prior to her role as Senior Director of Relationship Marketing, Kelly likely held other positions within Organic Valley or in the organic food industry, given her expertise in the field. Her LinkedIn profile (username: kelly-j-gibson-wolff-17a22517) would provide more detailed information about her career progression and professional experiences.2

Kelly's work at Organic Valley aligns with the company's mission of promoting sustainable, organic farming practices and producing high-quality, organic products. Her role in relationship marketing was crucial in communicating these values to consumers and maintaining the brand's strong reputation in the organic food market.