Alexa Gelbard

Alexa Gelbard is the Vice President at Pacifica Strategies, a public affairs and strategic communications firm based in California with a national footprint.1 Her role at the company involves progressive communications, leveraging her extensive experience in the field.2

Professional Background

Alexa is an accomplished communications professional with a passion for storytelling and a commitment to social justice.1 Her expertise spans various areas, including:

• Media relations and narrative development
• Issue advocacy and campaigns
• Digital organizing and fundraising
• Leadership and management counsel
• Stakeholder, community, and influencer outreach
• Media and digital training

Experience and Achievements

Throughout her career, Alexa has worked on a diverse range of important social and political issues1:

• Banning solitary confinement
• Abolishing immigration detention
• Environmental justice
• Labor rights
• Voting rights
• Health care expansion

Her skills in media relations have led to significant achievements in securing media coverage and placements. She has successfully written and placed op-eds and secured coverage in prominent media outlets such as The New York Times, NBC, The Advocate, Colorlines, The Hill, Mother Jones, and TechCrunch.1

Notable Projects

Alexa has coordinated the national releases of two books addressing critical social issues:

1. Criminal justice
2. Migration and displacement in the United States

Additionally, she has worked on a field guide focused on social-justice storytelling.1

Education

Alexa holds a degree in communications from the University of Pennsylvania.12 Her educational background has undoubtedly contributed to her success in the field of strategic communications.

Personal

Alexa grew up in Los Angeles.1 She uses she/her/hers pronouns.1 On professional networking platforms, she has over 500 connections, indicating a strong network in her industry.2