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Kay Cruse
Vice President, Customer Insights & Experience Strategic Practice at Strategex
Kay Cruse is an accomplished strategic marketing professional with extensive experience in brand development and market development for companies of varying sizes.
With a background in BA Mass Communications & Marketing from the University of North Carolina at Chapel Hill, Kay has honed her expertise in identifying opportunities through qualitative and quantitative market discovery.
Kay's specialties include business development, consultative sales, strategic marketing, brand development, SWOT analysis, integrated communications, talent development, and leadership & management.
Having held key positions such as Vice President at Strategex, Inc., CEO/President at The Prescient Group, and COO/Executive Vice President at Lee Scott Stevens & Associates, Kay excels in Change Management and Business Transformation solutions for successful tactical implementation at all organizational levels.
Kay Cruse is known for her proficiency in interacting with executives and board levels, as well as inspiring operational excellence at the staff level through talent development and team-building initiatives.