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Kay Cruse
Vice President, Customer Insights & Experience Strategic Practice at Strategex
Kay Cruse is the Vice President of the VOC (Voice of Customer) Strategic Practice at Strategex, Inc. She is recognized as an accomplished strategic marketing professional with significant expertise in brand and market development for both B2B and B2C companies. Her work focuses on leveraging customer insights to inform business strategies and enhance growth opportunities.
In her role, Cruse emphasizes the importance of understanding customer needs, perceptions, and expectations to develop effective growth strategies. She has been active in sharing insights on customer intelligence and strategic marketing through various platforms, including LinkedIn.12