Konstantine Samoylov

Konstantine Samoylov is a seasoned business professional with extensive experience in business development, marketing, and sales management. He currently serves as a Board Member and Independent Director for Zelenika and Mix Cart companies, where he is responsible for strategy development and business planning, working closely with shareholders and management teams.1

With 34 years of experience in multinational corporations across various industries, Samoylov has a diverse background that includes:

Professional Experience

• Current Roles:

  • Supervisory Board of Directors, Secretary at AMIO Bank CJSC (since January 2022)
  • Board Member, Independent Director at Zelenika and Mix Cart companies (since April 2020)

• Previous Positions:

  • CEO of The Stick Company (UK-based producer of mobile phone accessories)
  • Founder/CEO of Fitoguru (creator and market leader of functional drinks in Russia)
  • Senior management roles at PepsiCo's Dairy Division
  • Leadership positions at SEB Group (Tefal, Moulinex, Rowenta)
  • Brand development for Zolotaya Bochka and L&M

Expertise and Achievements

Samoylov is known for his skills in:

• Business transformation and turnaround
• Innovation-centric business building
• Change management leadership
• New business development

Some of his notable achievements include:

• Leading the transformation of AMIO Bank (formerly Armbusinessbank) from near bankruptcy to sustainable growth1
• Developing Fitoguru with a CAGR of +33% despite economic challenges in Russia
• Growing market share for SEB Group to 17% despite private label competition
• Developing the Zolotaya Bochka brand from 0 to $550 million in sales

Education

Samoylov's professional experience is complemented by his educational background:

• Executive MBA in General Management from Chicago Booth School of Business
• Senior management programs at IMD and Wharton

Konstantine Samoylov's LinkedIn profile showcases his extensive experience and expertise in business development, transformation, and leadership across various industries and geographic regions.1