Vikki Herrera

Vikki Herrera is a prominent corporate communications and marketing leader with over 20 years of experience in the field. She is the Partner and Co-Founder of Oak Street Communications, a firm she established alongside Kristen White, leveraging their combined expertise in public relations, marketing, and communications to assist clients, particularly in the marketing and technology sectors, during critical growth phases.

Professional Background

• Experience: Vikki has extensive experience in developing and executing integrated marketing strategies, public relations initiatives, executive communications, employee communications, and event management. Her work focuses on shaping market positions and enhancing company perceptions through impactful PR campaigns.1
• Client Focus: She specializes in working with clients at pivotal moments of business growth, ensuring that their narratives are effectively communicated to target audiences.1

Oak Street Communications

Founded by Vikki Herrera and Kristen White after their friendship began at UC Berkeley in the 1990s, Oak Street Communications aims to create compelling stories for brands while prioritizing measurable results for their campaigns. Their approach combines creativity with strategic insights to drive client success.1

Recent Activities

Vikki has been involved in various high-profile projects, including media relations for companies like Dovetail Genomics and Vouched. Her role often includes acting as a media contact for press releases related to these companies' innovations and partnerships.234

In summary, Vikki Herrera's career is marked by her dedication to storytelling and strategic communication, making significant contributions to her clients' successes in competitive markets.