Katie Dunn, MBA

Katie Dunn, MBA, is the Head of Insights and Strategy at Walden Hyde, a strategic creative agency based in Boulder, Colorado. She has been in this role since June 2019 and has a strong background in behavioral research, brand strategy development, and fostering growth for companies within the outdoor, natural food, and hospitality sectors.12

Professional Background

• Current Role: Head of Insights and Strategy at Walden Hyde (June 2019 - Present)
  • Responsibilities include conducting behavioral research and developing brand strategies that have significantly impacted sales and market positioning for various clients. Notable achievements include:
    • A 104% increase in sales for Honey Stinger through packaging redesign insights.
    • Leading sustainability initiatives for Unilever's Pure Leaf, which had nearly $1 billion in sales in 2023.
    • Strengthening West Paw's distribution strategy with major retailers.12
• Previous Positions:
  • Director of Insights and Strategy at Walden Hyde (October 2014 - May 2019)
  • Senior Strategist at Walden Hyde (July 2011 - September 2014)
  • Product Development Strategist at Sycle (2010 - 2011).1

Education

Katie holds an MBA in Sustainable Management from Presidio Graduate School (2009-2011) and a Bachelor of Arts in English from Colby College, where she graduated summa cum laude (1998-2002).1

Skills and Expertise

Her expertise encompasses:

• Behavioral research methodologies
• Brand strategy formulation
• Market analysis and product positioning
• Sustainability communication strategies

Katie is fluent in both French and Spanish, enhancing her ability to engage with diverse markets.1