Katie Donham

Katie Donham is the Head of Marketing at Arketa, a comprehensive platform designed to support modern fitness businesses. She has a robust background in both B2C and B2B marketing, emphasizing customer-centric strategies and full-funnel marketing approaches. Her expertise includes go-to-market (GTM) strategy, marketing technology operations, and budget optimization, aimed at driving growth for the companies she works with.1

Before joining Arketa in May 2023, Katie held significant roles at various high-growth startups, including Harry's, Policygenius, and Parsley Health. Her career has been marked by her success in performance marketing, lifecycle marketing, and brand marketing, where she demonstrated a hands-on approach to problem-solving and team leadership.4 She is also noted for her ability to utilize data analysis to derive actionable insights and improve business processes.

Katie holds a Bachelor of Arts in Sociology from Barnard College and Columbia University. Her professional journey reflects a commitment to enhancing customer retention and developing effective marketing strategies across different sectors.3 In addition to her professional pursuits, she is an avid distance runner and fitness enthusiast, which aligns with her role at Arketa, where she aims to provide innovative technology solutions for fitness entrepreneurs.12