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Katie Donham
Head of Marketing @ Arketa | Harry's, Policygenius & Parsley Health Alum
Katie Donham is a results-driven marketing professional with a passion for customer-centric strategies.
With a background in both B2C and B2B marketing, she excels in full-funnel marketing, GTM strategy, martech operations, and budget optimization to drive growth.
Katie has a successful history of leading teams in performance marketing, lifecycle marketing, and brand marketing, showcasing a hands-on approach to problem-solving.
Her strength lies in creating efficient processes, utilizing data analysis for actionable insights, and collaborating across functions to achieve business objectives.
Katie Donham holds a Bachelor of Arts degree in Sociology from Barnard College and Columbia University.
Her professional journey includes roles such as Head of Marketing at Arketa, Associate Director in B2B Marketing at Policygenius Inc., and Director of Lifecycle Marketing + E-commerce at Parsley Health.
She has also held key positions at companies like The Maze Group, Harry's Grooming, and IBM, where she honed her skills in customer retention, strategy, and business consulting.
