Abigail Edelman

VP of Marketing at Connie Health

Abigail Edelman is the VP of Marketing at Connie Health, a company focused on helping older Americans navigate Medicare and live healthier lives.2 She is an experienced full-stack marketing leader with expertise in both B2B and B2C marketing.

Professional Background

Abigail has a diverse professional history, including:

VP of Marketing at Connie Health (current position)
Head of Growth Marketing at Homebase
Director of Marketing - Auto Refinance at LendingClub
Senior Product Marketing Manager - Personal Loans at LendingClub
Product Marketing Manager at Western Union

She specializes in various areas of marketing, including direct response marketing, performance marketing, product marketing, digital marketing, app marketing, email marketing, lifecycle marketing, partner marketing, SEO, SEM, referral marketing, and testing and optimization.

Education

Abigail's educational background includes:

MBA in Global Marketing from Thunderbird School of Global Management
BA in International Affairs and Anthropology with a minor in Design from George Washington University
Study abroad experiences in Mexico and Spain
10-week Digital Marketing Course at General Assembly

Skills and Expertise

Abigail is known for her ability to build teams and programs from the ground up, particularly for mission-driven companies. Her background in nonprofits and social enterprise has given her a unique perspective on marketing, emphasizing customer insights and empathy in her strategies. She is also skilled in business development, brand building, budget management, and team leadership.

Current Role at Connie Health

At Connie Health, Abigail is part of the leadership team that drives the strategic vision and operational direction of the company.1 The company's mission is to help older Americans live healthier by offering technology-powered tools backed by deep healthcare expertise, paired with local advocates and ongoing support.2 Abigail's role as VP of Marketing likely involves developing and implementing marketing strategies to support this mission and grow the company's presence in the healthcare market.