Abigail Edelman

Abigail Edelman is a versatile and experienced full-stack marketing leader with expertise in both B2B and B2C marketing. She excels in building teams and programs from the ground up, especially for mission-driven companies.

With a background in nonprofits and social enterprise, Abigail Edelman brings a unique perspective to marketing, emphasizing customer insights and empathy in her strategies.

Her specialties include direct response marketing, performance marketing, product marketing, digital marketing, app marketing, email marketing, lifecycle marketing, partner marketing, SEO, SEM, referral marketing, and testing and optimization. Additionally, she is skilled in business development, brand building, budget management, and team leadership.

Abigail Edelman's educational background includes a BA in International Affairs and Anthropology with a minor in Design from George Washington University, a 10-week Digital Marketing Course at General Assembly, an MBA in Global Marketing from Thunderbird School of Global Management, and study abroad experiences in Mexico and Spain.

Throughout her career, Abigail Edelman has held prominent marketing roles, including VP of Marketing at Connie Health, Head of Growth Marketing at Homebase, Director of Marketing - Auto Refinance at LendingClub, Senior Product Marketing Manager - Personal Loans at LendingClub, and Product Marketing Manager at Western Union. She also has experience as a marketing consultant for various start-up companies, Growth and Expansion MBA Consultant at ExxonMobil Foundation, and Director at Global Exchange (Fair Trade eCommerce).