Michelle Yam

Michelle Yam is an analytical and strategic Marketing leader with extensive experience in end-to-end systems, operations, channel management, and strategy.

She has a proven track record of optimizing marketing budgets ranging from $30MM to over $500MM annually across B2C, B2B, and Marketplace domains.

Michelle excels in leading high-performing, cross-functional teams and prioritizes long-term sustainable growth strategies over short-term transactional gains.

She holds an MBA with concentrations in Management & Strategy, Entrepreneurship & Innovation, and Media Management from Northwestern University's Kellogg School of Management.

Michelle also earned a BS in Biological Chemical Engineering with a minor in Economics from the prestigious Massachusetts Institute of Technology.

Her professional journey includes roles such as VP of Growth Marketing at Momentive.ai, Senior Director of Lifecycle Marketing & Analytics at Momentive.ai, Senior Director of Marketing Analytics at Lyft, and Senior Director of Consumer Strategy, Analytics, & Activation at OpenTable.

Prior to these positions, Michelle gained valuable experience as Senior Manager of Customer & Marketing Strategy at Gap Inc., Product Manager Intern at Amazon, Manager of Business Development & Strategy at Sony Pictures Entertainment, Consultant at Oliver Wyman, and Research Consultant at Church & Dwight.