Michelle Yam

Michelle Yam is a seasoned marketing leader with an impressive professional background. She currently serves as the VP of Growth Marketing at Momentive (formerly SurveyMonkey).12 Her professional journey includes notable roles across several prominent tech and consumer companies:

Professional Experience

Key Positions

• VP, Growth Marketing at SurveyMonkey/Momentive (July 2019 - June 2023)1
• Senior Director, Marketing Analytics at Lyft1
• Senior Director, Consumer Strategy at OpenTable1
• Senior Manager, Customer & Marketing Strategy at Gap Inc.1

Education and Credentials

• Undergraduate Degree: BS in Biological Chemical Engineering from Massachusetts Institute of Technology (2003-2007)1
• Graduate Degree: MBA from Northwestern University's Kellogg School of Management (2011-2013)1
• Professional Certification: Associate Certified Coach (ACC) from International Coaching Federation (November 2023)1

Notable Achievements

At SurveyMonkey, she led a significant marketing campaign that resulted in:

• 127 million targeted video views
• 30% week-over-week increase in brand interest
• 58% drop in brand cost-per-click (CPC)2

Additionally, she is a co-founder of The Coaching Collective, where she specializes in leadership development, purpose alignment, and professional coaching.1