National Technical University of Ukraine 'Kyiv Polytechnic Institute'​

Marketing Specialist at ZineOne, Inc.

•	Develop an end-to-end demand generation engine to help our sales team achieve our pipeline and revenue goals. 
•	Own campaign strategy and execution across all channels, including but not limited to tradeshows, field events, webinars, paid ads, content syndication, email, direct mail, and website.
•	Ideate and execute 1:1, 1:Few, and 1:Many ABM strategies to increase engagement and qualified pipeline of our target accounts. 
•	Develop content with prospects and customers, including event presentations, video testimonials, and thought leadership interviews.
•	Collaborate with sales, executives, revenue operations, business development, product, and content marketing to create impactful marketing programs.
•	Manage marketing budget, aligning with the company’s growth goals and objectives.
•	Analyze the performance of all demand generation initiatives throughout the buying journey.

Promoted from Marketing Manager, Demand Generation to Senior Manager, demonstrating leadership in implementing high-impact demand generation strategies.

Session AI

Senior Manager, Demand Generation

•	Refined organization’s positioning and messaging, developed lead generation strategy, and executed high-impact marketing campaigns focused on membership growth and retention.
•	Developed and implemented a comprehensive communication strategy that supports organization’s mission, goals, and values. 
•	Designed and conducted marketing research to determine unmet community needs and funding priorities for the region.  
•	Developed and executed successful launch strategies for new initiatives including branding and positioning, targeted outreach and strategy, partner marketing, events, and communication.

Thrive Alliance

Marketing & Membership Manager

•	Designed, promoted, and ran successful networking events including securing sponsorship and developing partnerships with local universities and colleges.
•	Improved email marketing performance with content curation and more targeted email series that increased subscriber engagement by over 30%.
•	Managed organization’s database, maintain data integrity through data cleansing, segmentation, and workflow improvements, thus improving operational efficiency, donor engagement and retention.

Marketing Operations Manager

•	Ideated, developed, and executed an integrated marketing campaign (included TVC, video pre-roll, digital activation, content marketing, and retail promotion) that resulted in a 52% growth in sales.
•	Refined brands positioning and messaging to differentiate them in the marketplace.
•	Initiated brand line extensions to optimize portfolio around consumers’ trends and needs to drive incremental sales growth.
•	Analyzed target audience’s needs and buying behavior, monitored competitive landscape and industry trends to improve marketing effectiveness.

L'Oréal

Product Marketing Manager for L’Oreal Paris and Garnier Coloration

•	Provided market intelligence to the marketing team by conducting accurate and consistent market and competitive analysis.
•	Analyzed and measured marketing and sales performance in export countries.
•	Executed local adaptations of advertising creative materials; effectively liaised with media buying agencies.
•	Coordinated design and production of marketing collaterals.

Marketing Associate L’Oreal Paris & Maybelline New York Make Up Marketing Team

•	Created and managed lead gen and nurturing programs and achieved an increase in leads by 150% within 90 days.
•	Managed marketing databases, maintained data integrity through data cleansing, segmentation, and workflow improvements. 
•	Mapped content to the buying cycle and developed an editorial calendar to support marketing initiatives.

Kateryna Romanova