Nani Shaffer

Nani Shaffer is currently the Vice President of Demand Generation at Invoca, where she leverages her extensive experience in B2B marketing and account-based marketing. She has a strong background in building high-performance marketing teams and implementing successful strategies that drive revenue growth.

Before her role at Invoca, Nani served as the Chief Marketing Officer at Channel99, where she focused on the integration of marketing and sales operations, emphasizing the importance of long-term strategic thinking in revenue operations. Her career began in sales operations, and she has also held positions at Demandbase, contributing to her expertise in account-based marketing and predictive analytics.123

Nani holds a degree from the University of Pennsylvania, which complements her professional experience in the marketing field.2