University of Richmond

Mountain Lakes High School

Director of Digital Marketing at Ceros

Class

Director of Demand Generation

Canary Technologies

Director of Growth Marketing

Rising Executives School Graduate (February 2022). Learned the leadership, management, and core competencies needed to succeed at the executive level.

Revenue Collective

Associate

Ceros

Director of Digital Marketing

Datadog

Marketing Manager, Demand Generation

- Served as daily point of contact for accounts across multiple verticals, including Real Estate, IT Operations, Financial Services, Media, and Education
- Developed marketing strategy, lead classification criteria, and customer personas
- Worked with cross-functional teams to establish forward-looking roadmaps and channel performance goals to build alignment with client’s business objectives
- Performed competitive analysis and market research to establish value propositions and positioning
- Created and managed all digital lead generation campaigns across paid and organic marketing channels

Ironpaper

Project Manager

- Managed allocation of a $4.5MM marketing budget across lead generation, branding, content, and advertising channels
- Established goals and performance metrics, strengthening alignment with executive expectations and providing more accurate ROI reporting
- Developed customer acquisition strategy and tactical plan inclusive of search engine marketing, search engine optimization, social media, and email marketing, improving channel performance and lessening reliance on higher-cost lead sources
- Managed relationships with external digital and PR agencies serving as daily point of contact for work assignment and project management  to ensure common focus on brand goals across all external teams

American Financial Resources

Marketing Manager, eLEND

- Unified marketing efforts for all B2B and B2C initiatives
- Managed in-house and external resources across advertising, paid search, event, content, and social media channels
- Established department growth plans, resource structure, and sourced potential candidates
- Developed content and managed internal design resources for product development projects
- Worked with inter-departmental partners to align priorities

Director of Corporate Marketing (Interim)

Developed digital marketing tactical plans to support executive and sales goals across both consumer- and business-focused corporate divisions. Managed in-house and external resources across multiple marketing channels including social media, paid search, content development, and marketing automation/email marketing.

Digital Strategist

Managed incoming project flow for Information Systems department, created and maintained project task breakdowns, provided corporate executive team with regular department updates, developed project completion and quarterly reports, performed office administrative tasks.

Alex Kelly