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Kate Hogenson
Strategic Marketing Consultant, Loyalty and Customer Experience
Kate Baumgart Hogenson is an accomplished professional with a strong background in loyalty program design, marketing strategy, and customer engagement. She co-created the copyrighted Emotional Loyalty Scoring tool (ELS®) at Kobie Marketing, receiving recognition as a Leader in Forrester Services Wave. Kate designed the innovative Virgin America Elevate loyalty program, impacting industry practices with dynamic reward pricing now adopted by major players like Southwest. Her consulting expertise spans retail, travel, hospitality, and entertainment sectors, advising on loyalty programs, customer experience, and market strategy. Kate's educational journey includes a BA in English Literature from Northwestern University and an MBA with a focus on Marketing and Organizational Behavior from Yale School of Management. Throughout her career, she has held key positions at prominent companies such as Shaw/Scott, Kobie Marketing, and Merkle, showcasing her skills in business development, account planning, and loyalty program implementation.
