Karyn Gayle

Karyn Gayle is an experienced marketing professional and business strategist currently serving as the Vice-President of Brand Development at ØPUS United.1 With over 20 years of experience in the industry, she has established herself as a leader in brand development and marketing strategy.1

Career Highlights

Karyn's career at ØPUS United has progressed through several roles:

• Vice-President of Brand Development (September 2021 - Present)
• Vice President of Brand Services (January 2020 - November 2021)
• Vice President of Marketing Operations (February 2019 - January 2020)
• Brand Strategy & Marketing Leader (September 2018 - February 2019)1

At ØPUS United, Karyn focuses on building successful brands and engaging in meaningful work. The company is described as a multi-disciplined collective of executives, athletes, strategists, creatives, and musicians who excel at powering world-class brands and generating significant revenues.1

Previous Experience

Before joining ØPUS United, Karyn held several notable positions:

• VP of Marketing at TRUWOMEN (2017-2018)
• Head of Marketing Operations at Luma (2017)
• Vice President, Healthcare at Acuity Brands (2011-2017)
• Director, Strategic Alliances at Acuity Brands (2008-2011)
• M&A Integration Manager at Acuity Brands (2006-2008)1

Education

Karyn holds two degrees from Georgia State University:

• BBA in Marketing (1992-1996)
• MBA in International Business (1997-1999)1

Professional Reputation

Karyn is highly regarded in her field, described as a "rockstar" and "consummate professional." She is known for her creativity, engaging personality, and exceptional public speaking skills.1

In her current role, Karyn is involved in various aspects of brand building, including innovation, concept ideation, product development, strategy development, brand positioning, marketing plan development, brand storytelling, content creation, and digital and ecommerce strategy.1