Tina Shim

Tina Shim is a seasoned marketing professional with over 15 years of experience in big company CPG brand management, specializing in assisting small to mid-size brands in scaling up, increasing revenue, and building strong consumer loyalty.

Her passion lies in creating purpose-driven brands and formulating strategic business plans that bridge consumer insights with valuable product experiences across various channels.

Tina's expertise encompasses product innovation, cross-functional leadership, insights and analytics, retail strategies both online and offline, agency coordination, P&L management, e-commerce, life-cycle management, as well as social media, influencer, and digital marketing.

She has a proven track record of team leadership, adept at change management, and excels in nurturing talent to help individuals surpass their potential.

Tina Shim holds an MBA in Business with a Marketing focus from USC Marshall School of Business and a BA in Economics from UC Berkeley.

Previously, Tina has held notable positions such as Vice President Marketing at Youthforia, Marketing Advisor at Allermi, Vice President Brand Marketing at IPSY, Senior Director Brand Marketing at The Coffee Bean & Tea Leaf®, Global Brand Marketing roles at Murad, Brand Development positions at Bliss, and Brand Manager at Johnson & Johnson's Neutrogena.

She has also been involved with Chief, Tears of Eden, and served in managerial roles at Joma Bakery Cafe, Ethos Marketing, Pacific Crossroads Church, and Ernst & Young.