Tina Shim

Tina Shim is a senior marketing executive with over 15 years of experience in the beauty and consumer packaged goods (CPG) industries.1 She currently serves as the Vice President of Marketing at Youthforia, a position she has held since October 2023.1 In this role, she leads the marketing efforts for the first prestige brand creating makeup that is safe to sleep in, overseeing brand strategy, social media, influencer marketing, e-commerce, lifecycle management, and retail/omnichannel initiatives.1

Career Highlights

Previous Positions::

• Senior Vice President Brand Marketing at IPSY, where she led marketing for IPSY, BoxyCharm, Refreshments, and Tresluce Beauty1
• Vice President Brand Marketing at Madeby Collective, an IPSY brand incubator1
• Senior Director Brand Marketing at The Coffee Bean & Tea Leaf®1

Other Roles::

• Marketing Advisor for Allermi (December 2019 - Present)1
• Board Member for Tears of Eden (June 2020 - January 2022)1
• Member of Chief, a professional network (October 2021 - January 2023)1

Expertise

Tina Shim's experience spans various aspects of marketing, including:

• Brand development and strategy
• Innovation and new product development
• Consumer insights
• Omnichannel marketing
• E-commerce and digital marketing
• Loyalty programs and customer acquisition

Her background includes work with major beauty and CPG brands such as Unilever Prestige (Murad), Johnson & Johnson (Neutrogena), and Ernst & Young.1 She has also gained international experience, having worked as an expat in Asia and founded a consulting firm in Cambodia.1

Tina Shim is known for her leadership skills and emphasis on kindness in the workplace.2 She has a track record of successful brand launches and marketing initiatives, particularly in the beauty and personal care sectors.