Yasmin Dastmalchi

Yasmin Dastmalchi is an experienced and innovative marketing professional who currently holds the position of General Manager USA at NYX Professional Makeup.1 With over 15 years of experience in the industry, she has established herself as a results-driven leader in the beauty sector.1

Career Highlights

Dastmalchi's role at NYX Professional Makeup involves overseeing various aspects of the brand's operations in the United States. Her leadership has been marked by several notable achievements:

• Cultural Impact: She emphasizes the importance of being at the forefront of cultural shifts and leverages the influential power of athletes to drive brand initiatives.2
• Team Leadership: Dastmalchi takes pride in her team's accomplishments, including the launch of community-focused projects.4
• Brand Collaborations: Under her guidance, NYX Cosmetics has engaged in high-profile collaborations, such as the partnership with Cardi B in 2024.5

Professional Approach

Yasmin Dastmalchi's professional philosophy appears to be centered around:

• Innovation: She navigates the cutting edge of culture, suggesting a forward-thinking approach to beauty marketing.3
• Community Engagement: Her team's initiatives often focus on building and nurturing community connections.4
• Brand Growth: Dastmalchi's posts indicate a consistent effort to expand NYX Professional Makeup's presence and impact in the US market.

Throughout her tenure, Dastmalchi has demonstrated a keen ability to blend marketing expertise with cultural awareness, positioning NYX Professional Makeup as a dynamic and influential brand in the competitive beauty industry.