Karin Larson

Karin Larson is a highly accomplished professional with a diverse educational background and extensive experience in customer engagement and CRM.

She holds an M.Sc. degree from the Stockholm School of Economics and has completed coursework at both the Stockholm School of Business and Uppsala University.

Karin currently serves as the Head of Customer Engagement at Matsmart, where she leads efforts in optimizing customer interactions and relationships.

Prior to her role at Matsmart, she held the position of Client Director at Kaplan, a division of Accenture Interactive, showcasing her strategic client management skills.

Her previous roles include CRM Manager at Ecster, where she excelled in customer relationship management, and Ansvarig merförsäljning och lojalitet at Ecster, highlighting her focus on sales and loyalty initiatives.

With a background as a CRM ansvarig and projektledare at Avanza Bank, Karin has demonstrated expertise in project management within the banking sector.

Karin's experience also extends to roles such as Projektledare Retention at Boxer TV-Access AB, Management consultant CRM at Acando, and Project Manager at CRM development and consulting.

Additionally, she has authored a business case during her time at SSE MBA and conducted a Master's thesis on 'Cluster Evolution; Diamond Characteristics, Social Capital, and Entrepreneurship'.