Kari Saitowitz

Kari Saitowitz is a prominent figure in the fitness industry, currently serving as the Chief Marketing + Creative Officer at New York Sports Club (NYSC) since October 2022.1 She brings a wealth of experience to this role, having previously worked as a marketing executive at PepsiCo and as a strategic planning manager at American Express.1

Career Highlights

Founder of Fhitting Room: Saitowitz is also the founder of Fhitting Room, a boutique fitness brand she established in March 2012.1 Under her leadership, Fhitting Room grew from $600K in sales in 2013 to almost $5 million in 2018.1 She was responsible for creating the brand's identity, overseeing studio openings, and successfully registering trademarks.

PepsiCo Experience: Before venturing into entrepreneurship, Saitowitz spent over 5 years at PepsiCo as a Senior Marketing Manager.1 In this role, she led cross-functional teams, launched new products, and drove innovation for major brands.

American Express Background: Earlier in her career, Saitowitz worked at American Express for nearly 3 years in strategic planning and business development roles, both domestically and internationally.1

Education and Skills

Saitowitz holds a degree from Harvard Business School, which likely contributes to her strategic approach to business and marketing.1

Current Role at NYSC

As the Chief Marketing + Creative Officer at New York Sports Club, Saitowitz is part of a team managing an iconic fitness brand that serves over 150,000 members across multiple states and internationally.1 NYSC's mission, which aligns with Saitowitz's career focus, is to "Improve Lives Through Fitness".1

Kari Saitowitz's diverse experience in marketing, entrepreneurship, and the fitness industry positions her as a key figure in shaping the future of New York Sports Club and contributing to the broader fitness landscape.