Adam Heaven

Adam Heaven is a fitness industry veteran with over 20 years of experience who currently serves as the Managing Director and Creator of STORM Boutique Fitness.23 Based in Berlin and Cheshire, Adam is the creative and strategic mastermind behind the STORM brand, which offers high-intensity, full-body workouts in dedicated studios within Holmes Place clubs.1

Career Background

Adam's journey in the fitness industry began as a Personal Trainer and Group Exercise Instructor in the UK. He progressively took on leadership roles, including:

• Sports Manager
• General Manager
• Director of Sales and Marketing
• General Manager and Head of Service, Health & Safety at Holmes Place Germany and Austria1

Since early 2020, Adam has been focusing on expanding and developing the STORM brand.1

Education and Expertise

Adam's educational background includes:

• Diploma in Business & Finance
• Degree in Sport and Exercise Science
• Degree in Health & Safety1

Personal Interests

Outside of his professional life, Adam maintains an active lifestyle:

• Enjoys jogging and strength and cardio training
• Recently returned to playing golf after a 30-year break, with an impressive handicap of 111

Adam Heaven's expertise in fitness, combined with his business acumen, has led to the successful expansion of STORM Boutique Fitness, which has already been exported to Greece and continues to develop new formats under his leadership.1