Liz Benjamin

Liz Benjamin is the President of Fhitting Room, a boutique fitness brand based in New York City.1 Her career at Fhitting Room has been marked by significant growth and progression:

Career at Fhitting Room

Liz joined Fhitting Room in 2013 as the second employee and a founding member of the company.1 Throughout her tenure, she has held various roles:

• FHIT desk (2013-2014): Collaborated with the female founder and CEO to shape the client experience and implement customer relations processes.1
• Studio Ops & Growth Guru (2014-2019): Oversaw operations, implemented booking platforms, and launched digital offerings.1
• Chief Operating Officer (2019-2022): Led the company through the COVID-19 pandemic, launching digital offerings and overseeing the opening of new locations.1
• President (2022-Present): Promoted to this role after Fhitting Room was acquired by New York Sports Club.12

Responsibilities and Achievements

As President, Liz is responsible for all key business and strategic functions, excluding marketing.1 Some of her notable achievements include:

• Successfully opening the first Fhitting Room location within a big-box gym in just 6 months.1
• Collaborating with the NYSC Executive Team to design the company's future roadmap.1
• Overseeing the expansion of Fhitting Room into new markets and doubling the number of locations.2

Background and Other Roles

Beyond her work at Fhitting Room, Liz is committed to supporting female and minority entrepreneurs.1 She:

• Engages in angel investing.1
• Serves as a board member at Foundermade, an early-stage conference platform for new businesses.1

Prior to Fhitting Room, Liz worked as:

• Social Media Marketing Manager at The Hain Celestial Group (formerly BluePrintCleanse).1
• Co-Founder of Mata Hari, a luxury accessories brand.1

Liz Benjamin's journey at Fhitting Room showcases her versatility, leadership skills, and dedication to the fitness industry. Her promotion to President marks a new chapter in the company's growth and expansion plans.