Justin Lawson

Justin Lawson is a well-known B2B sales leader and entrepreneur with a proven track record in guiding companies toward early revenue generation, sales capability building, and new business model validation.

As the founder of JJELLYFISH, Justin prioritizes profitability from the outset, showcasing his deep understanding of economic principles that drive sustainable business growth over superficial optics.

With a wealth of experience exceeding a decade, Justin Lawson is widely acknowledged for his expertise in go-to-market strategies and enterprise sales, catering to the needs of startups and Fortune 500 companies alike.

For startups, Justin specializes in facilitating their entry and success in the competitive U.S. market, enabling them to efficiently scale operations, attain profitability, and secure further funding.

In engagements with Fortune 500 corporations, Justin focuses on spearheading commercial innovation initiatives, centering on new market validation and the design of compelling value propositions.

Beyond his executive roles, Justin Lawson is a sought-after speaker renowned for sharing battle-tested insights on entrepreneurship, resilience, and overcoming challenges, with his work featured in prominent publications like Entrepreneur.com, CEO Magazine, and TLNT.