Peyman Nilforoush

Peyman Nilforoush is a prominent figure in the digital media and advertising industry, currently serving as the CEO and Co-Founder of inPowered, an AI-driven advertising platform. He is also a member of the Advisory Board at the Native Advertising Institute, where he contributes his expertise in native advertising strategies.

Professional Background

• inPowered: Founded in 2014, inPowered focuses on enhancing campaign performance through AI solutions integrated into digital advertising channels. Under Peyman's leadership, the company has achieved significant recognition, including being listed among America's fastest-growing companies by Inc. 5000.15

• Native Advertising Institute: As part of the Advisory Board, Peyman plays a crucial role in guiding strategies that help publishers and advertisers succeed with native advertising initiatives.35

Expertise and Contributions

Peyman is known for his insights into the challenges and opportunities within the advertising landscape. He emphasizes the importance of relevance in native advertising, advocating for content that resonates with consumers on a personal level. His perspectives often highlight that effective native advertising should feel natural and valuable to the audience, rather than merely serving as another ad format.24

Personal Philosophy

He believes in fostering a workplace culture centered around mutual trust and respect, aiming to empower team members to reach their full potential. This philosophy extends to his approach in helping brands achieve real business outcomes through innovative advertising strategies.15

In summary, Peyman Nilforoush is a key player in transforming native advertising through his leadership at inPowered and his advisory role at the Native Advertising Institute.