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Justin Federico
Director, Demand Activation at FreeWheel | Programmatic Sales
Justin Federico is the Director of Demand Activation at FreeWheel, a company specializing in advertising technology. In his role, he focuses on leveraging data and strategies to enhance digital video advertising, particularly within programmatic and connected TV (CTV) environments.
Background and Experience
- Education: Justin graduated from Providence College.
- Professional Journey: He has been involved in the digital advertising industry since 2011, accumulating extensive experience in various aspects of digital marketing and advertising technology.
Current Role
At FreeWheel, Federico's responsibilities include:
- Overseeing demand activation strategies.
- Navigating the intersections of programmatic advertising and CTV.
- Utilizing large datasets to drive advertising investments and optimize campaign performance.123
His LinkedIn profile indicates a strong commitment to advancing digital advertising practices and staying at the forefront of industry trends.1
Highlights
May 30 · epo.org
[PDF] European Patent Bulletin 2018/22