Jason Forrest

My team helps you recruit fearless sales pros, trains them for 90 days, and then guarantees their success.

Jason Forrest is the CEO and founder of Forrest Performance Group (FPG), a leading sales training and consulting company based in Fort Worth, Texas. He has been instrumental in establishing FPG as one of the fastest-growing sales training organizations in the United States, recognized for its innovative approaches to sales coaching and training.

Background and Career

Sales Expertise: Jason is regarded as a foremost expert in sales performance, focusing on mindset, leadership development, and behavioral change. He has trained thousands of sales professionals and leaders, emphasizing the importance of mental toughness and breakthrough strategies to maximize their potential.1 4
Recognition: In 2021, he was ranked as the 5th best sales trainer in the world by Global Gurus, highlighting his influence in the field of sales training. His programs, including Warrior Selling® and Leadership Sales Coaching®, have also been recognized among the top sales development programs globally.1 2 4
Awards: Jason has received multiple accolades for his contributions to sales training, including several international Stevie Awards for excellence in sales education and coaching.2 4 He is also noted for his innovative approach to transforming sales teams into high-performance units.

Philosophy and Approach

Jason believes that effective sales training should not only teach techniques but also focus on changing mindsets and removing limiting beliefs. His methodology integrates principles from sports psychology to enhance performance among sales professionals, treating them as athletes who require coaching rather than mere management.3 4

Publications

He is the author of several books on sales strategies, including "Creating Urgency in a Non-Urgent Housing Market" and "40 Day Sales Dare for New Home Sales," which reflect his commitment to providing practical solutions for improving sales performance.2

Current Role

As CEO of FPG since July 2010, Jason continues to lead initiatives aimed at redefining training methodologies and fostering cultures that promote high performance within organizations. His mission is to empower individuals by instilling a belief that they are capable of achieving their goals through focused training and support.2 5