Julie MacDonell

Julie MacDonell is the Co-founder and CEO of Haloo, a pioneering AI startup focused on transforming the intellectual property software industry. Based in the Greater Toronto Area, Canada, she has garnered significant recognition for her expertise in trademark law and her commitment to diversity in technology.

Professional Background

• Education: Julie holds a Master of Laws (LL.M) from the University of Toronto, a Bachelor of Laws (LL.B) from the University of Windsor, and a Bachelor of Fine Arts (B.F.A) in Film Studies from Ryerson University.1
• Legal Expertise: With over 12 years of experience as a registered trademark agent and senior-level lawyer, she specializes in helping businesses navigate trademark registration both in Canada and internationally.23

Haloo's Mission

Under Julie's leadership, Haloo aims to democratize access to trademarking services, particularly for underrepresented groups. The company has received $8 million in venture capital funding and is recognized for its innovative approach to integrating AI with legal services.14 Julie emphasizes the importance of diversity within her team, stating that 90% of their product team comes from underrepresented backgrounds, which she believes enhances their ability to create inclusive products.2

Advocacy and Community Involvement

Julie is also a passionate advocate for civil liberties, human rights, and children's rights. As an adoptive mother, she actively supports older child adoption and fosters awareness about the challenges faced by families in similar situations.12

Recognition and Impact

Her work has been featured in prominent publications such as Forbes, Bloomberg, and Business Insider. Julie is frequently invited to share her insights on intellectual property law and women's representation in technology.34

In summary, Julie MacDonell is not only a leader in the legal tech space but also a champion for diversity and social impact within the industry.