Western Kentucky University

Strategy & Business Development at BlueCotton

BlueCotton

Partner

*Collaborate with CEO and Production Manager on production planning and employee needs to meet production numbers.
*Develop and implement programs and processes to enhance the employee experience and retain team members.
*Interview, hire, and provide orientation to new hires across the company.
*Assist managers in employee reviews and conflict resolution.

Interim Human Resources Recruiter

*Develop and oversee business strategy 
*Create and execute strategies to meet or exceed goals for growth and profitability
*Advise partners on management and optimal brand position for the company
*Oversee project management of new brand partners
*Manage the Sales Team to grow current customer base and develop new customer accounts.
*Create strategic partnerships across the country in order to grow business and brand awareness.
*Develop Sales Account Managers through increased knowledge of product, production processes and sales strategy.

Strategy & Business Development

*Manage a team of 12 in two locations.  Responsible for hiring, training and staff development.
*Launched and manage two websites.  Continue to oversee product development, marketing, sales, and operations of each site.
*Build relationships and create strategic partnerships in order to grow business and brand awareness.
*Manage key contract accounts developing relationships and gaining referrals.
*Collaborated with Executive Team on developing the Profit/Loss statement for a segment of the business, resulting in a reduction of COGS and expenses as well as growth in sales.

Customer Service & Community Relations Manager

*Member of management team overseeing club operations and aligned goals ensuring fiscal responsibility.
*Responsible for membership and catered event sales, nearly 55% of annual club revenue.
*Secured four consecutive years of positive growth in membership sales.
*Led Catered Events Department to a 71% increase in revenue, exceeding previous years sales goals by 23%.
*Increased wedding and reception bookings by 44% over previous year.
*Managed Catered Events Coordinator.

The Club at Olde Stone

Director of Sales & Marketing

*Managed branding and marketing for all five areas of sales.
*Created bid proposals to secure regional and national golf events.
*Produced multiple issues of Olde Stone Living Magazine annually for member retention and recruitment.
*Served as spokesperson for The Club through local and regional events, and television/radio segments.
*Coordinated the 2008 Junior Ryder Cup, 2009 NCAA Central Region Men's Golf Championship, 2009 Powerbilt Kentucky Open, and the 2011 US Senior Challenge alongside tournament staff.

Director of Membership & Marketing

Part-time instructor for the Department of Communication.

Instructor

*Closed multiple philanthropic gifts for areas within Student Affairs.
*Launched WKU Parents Associations $100k campaign.
*Increased awareness of Cocurricular Activities and the university through regional and national travel.
*Formed philanthropic partnerships through WKU with businesses, foundations and the community.

Director of Development, Cocurricular Activities

*Created and delivered proposals for solicitation of gifts.
*Provided information to WKU President Gary Ransdell regarding major gift prospects.
*Discovered foundation grants for fundraising initiatives within individual colleges.

Julie Denton