Joycelyn Williams

Joycelyn Williams is a highly experienced professional with a strong background in eCommerce channel and category development, offering expertise in channel strategy, category insights, and content management.

She possesses a rich blend of strategic and commercial acumen, having provided guidance to senior leadership within the UK consumer goods and grocery retail sectors, both in corporate settings and as a consultant at a top-tier management consulting firm.

Joycelyn Williams holds a Bachelor of Arts and a Master of Arts in Biochemistry from the prestigious University of Cambridge, showcasing her strong academic foundation in the sciences.

Her illustrious career includes notable roles such as Head of Ecommerce Insights, Content, and Channel Development at Pepsico, where she oversees strategic eCommerce initiatives.

Previously, she served as the UK Ecommerce Strategy and Capability Lead, Customer Business Manager for Sainsburys, and Commercial Strategy Manager at Pepsico, highlighting her progressively responsible roles within the organization.

Joycelyn Williams's diverse professional background also includes positions such as Executive Analyst to the Chief Executive Officer at Wm Morrison Supermarkets Plc, where she gained valuable insights into executive-level decision-making.

She has also contributed her expertise as a Management Consultant at McKinsey & Company, solidifying her strategic consulting skills.

Her early career involved roles as a Summer Research Assistant at the Medical Research Council and a Research and Undergraduate Teaching Assistant at Royal Holloway, University of London, demonstrating her commitment to both academic research and teaching.

With her strong educational background, extensive experience in eCommerce strategy, and a track record of success in various leadership roles, Joycelyn Williams continues to make a significant impact in the consumer goods and retail industry.