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Amit Khanna
Partner at PricewaterhouseCoopers
Amit Khanna is a Partner at PricewaterhouseCoopers (PwC) India, specializing in advisory services focused on digital transformation, customer insights, and data analytics. He has over 23 years of experience in the industry, where he has played a significant role in leveraging data and emerging technologies to enhance customer and channel development strategies. His work primarily revolves around customer analytics, hyper-personalization, loyalty programs, and marketing ROI.13
Before joining PwC, Amit was the Managing Partner at Antuit, a Goldman Sachs-backed AI-driven startup in London, where he was instrumental in establishing the business and forming strategic partnerships. His career has included significant contributions to large-scale digital transformation projects across India, the US, and Europe, working with both startups and established brands.12
Amit has also been recognized as one of the top analytics leaders in India in 2013 and 2014 and holds two patents, having guided his team to file for over 20 patents, with nine granted.1 He is actively involved in driving PwC's front-office transformation agenda, particularly in industries such as retail, banking, and pharmaceuticals.34
