Josie Brown

Josie Brown is a seasoned marketing leader with a rich background of over two decades in implementing digital strategies and technology solutions to drive brand growth. Renowned for her upbeat approach to leadership and promoting collaborative efforts across teams, Josie has garnered acclaim as one of Australia's top CMO50 marketers by CMO magazine. Her forte lies in cultivating customer-centric experiences and steering teams to craft exceptional brand interactions for consumers.

Josie has made significant contributions by spearheading organizational transformations, including establishing in-house content and creative teams, innovating new capabilities such as Customer Experience Design, real-time Content Studios, and centralized Insights & Analytics. One notable career highlight was the impactful renaming of the Australian Open post the devastating bushfires in 2020 to 'Australia is Open,' a symbolic gesture that resonated globally. The rebranding efforts encompassed renaming the iconic Rod Laver Arena during the 2020 finals and revamping all digital assets, effectively reaching millions of households worldwide.

Josie's educational background includes participation in the Marketing Week Mini MBA program under the guidance of Mark Ritson. Her professional journey features key roles such as Chief Insights and Marketing Officer at Tennis Australia, APAC Director of Digital at JWT, National Director of Digital at JWT, Interactive Marketing Manager at Procter and Gamble, Client Services Director at Sputnik Agency, Founder/General Manager at Factory212, and Account Manager at ninemsn.