Julie Holliday Roehm

Julie Holliday Roehm is a pioneering female founder with over 20 years of experience in the craft-tech industry, specializing in driving business growth, innovation, and community-building within niche markets.

She started her entrepreneurial journey with the creation of Creativebug, the first subscription video-on-demand platform for craft education, which was later acquired by Joann Stores after a successful run.

Julie's expertise lies in craft-tech innovation, business strategy, subscription management, and leadership, enabling her to identify untapped markets and lead diverse business operations effectively.

Her skill set includes project management, digital strategy, operations management, team leadership, digital subscriptions, and customer insights, among others, covering a wide spectrum of business functions.

With a focus on maximizing customer value and fostering innovation, she has a proven track record of building and mentoring high-performing teams to drive growth and deliver cutting-edge solutions.

Julie's professional background includes roles at reputable organizations like Wells Fargo, Invesco Ltd., and AIM Investments, where she honed her expertise in product innovation, platform development, and digital content strategy.

She holds a strong educational foundation from The University of Texas at Austin and has served in key positions ranging from Founder and COO to VP of Customer Experience, showcasing her comprehensive experience in the banking & investments, craft & hobby, subscriptions, and retail industries.